Content is the “On Message” part of your speech or campaign.
Your speech is only as powerful as your content. Poorly developed messages can devastate the impact of your presentation and raise questions of credibility and leadership. Case in point is the 2012 Republican Presidential Primary debates and primary election results which revealed that audiences forgive slip ups but expect quantitative and well thought out content in the messaging. Missing from this picture, Texas Governor, Rick Perry, whose inability to clearly articulate and the elements of his message caused him to lose electoral support.
Don’t fumble your message. Craft Your Narrative Through Strategic Message Architecture.
WHAT ARE YOUR SPECIFIC MESSAGING CONCERNS?
- Vision Casting/Leadership
- Crisis Communication
- Reporting to Leadership/Stockholders/Constituents
- Corporate /Political Positioning
- Issue or Policy Messaging
- Customer/Client Relations
- Debate and Response Prep
- Persuasion/Motivational Appeals
WE WORK WITH YOU ON THE ELEMENTS OF EFFECTIVE MESSAGING.
- Message Architecture
- Audience Analysis
- Logical/Psychological Structure
- Emotional Appeals
We will partner and assist you in constructing your message strategy.
“YOUR ON MESSAGE SUCCESS DRIVES OUR COACHING STRATEGY”